August 8, 2018
Decidada is the company that provides monitoring and monetizing products for media and offers AI-based performance solutions for advertisers aiming to unify multiscreen marketing. The company is raising through SAFE US$2M with a 20% discount and no cap for a 12-months runway to scale their business model and expand in the US.
Decidata is the first programmatic platform that allows unifying and optimizing the advertising purchase on TV, DOOH and digital. Thanks to their TV detection hardware system, image recognition algorithms, online platform and the various products they´ve developed (TV Attribution, Programmatic TV, Content Integrity Checker and Digital Sync) they are able to offer transparency and higher revenue per campaign for both TV operators and brands. Moreover, thanks to the development of Performance AI, the Artificial Intelligence for performance based on moment Marketing, the company is able to offer superior results on marketing campaigns to advertisers (up to +45% CTR, +170% VTR).
The company is already operating in 11 countries in Latin America, North America and Europe and plans to consolidate their presence and their sales in these countries in the coming months. They´ve launched more than 600 campaigns for more than 140 top brands such as Telefónica, Mondelez International, Corona, Coca Cola, Bimbo, and most of the largest media agencies in Latam.